Visitor Behavior Analysis

Recreation, leisure, and tourism are significant parts of the world, national, and state economies. Understanding visitor behavior is important and has significant implications for organizations, agencies, and businesses related to parks, tourism destinations, and museums. In this class, you will learn to apply both social science theory and methods to understand consumers, with an emphasis on visitors to parks and protected areas. You will immediately apply your learning of survey development, interviewing, observation, and content analysis to real-world situations in class projects. This is an online course.